商务英语:BEC课堂笔记之Unit6(2)

发布日期:2018-06-08 21:27 本文摘要:商务英语:BEC课堂笔记之Unit6(2) Measuring performance 评估绩效 词汇准备 company performance 公司绩效 performance evaluation 绩效评估 annual report 年度报告 pre-tax profits 税前利润 supermarket chain 连锁超市 breakdown 无亏损 volatile 可变

  商务英语:BEC课堂笔记之Unit6(2) Measuring performance 评估绩效

   词汇准备

  company performance 公司绩效

  performance evaluation 绩效评估

  annual report 年度报告

  pre-tax profits 税前利润

  supermarket chain 连锁超市

  breakdown 无亏损

  volatile 可变化的,不稳定的

  graph 图表

  bar-chart 拄形图

  annual report 年度报告

  strike action 罢工行动

  exchange rate 汇率

  disposal 出售

  deliver 实现

  balance sheet 资产负债表

  cash management 现金管理

  net cash 净现金收入

  exceptional items 非常项目

  operating margins经营利润

  cost-cutting measures 降低成本的措施

  resource efficiency programme 资源增效计划

  sales volume 销售量

  trading volume 贸易额

  turnover 营业额

  restructure 结构重组

  asset 资产

  streamline 使…有效率

  cash surplus 现金盈余

  organizational changes 公司结构变化

  cost-cutting measures 降低成本的措施

  transformation programme 改革

  PLC: public limited company 的缩写

  Net profit 净利润

  Earnings per share 每股收益

  Dividend per share 每股分红

   口语练习

  what information is used to measure the performance of a company?

   Where you can find this information?

  需要利用那些信息来评估公司的绩效?从那里可以得到这些信息?

   参考词汇和表达

  the company is committed to a performance management culture 公司致力于绩效管理文化

  performance evaluation 绩效评估

  performance appraisal system 绩效评估体系

  track performance of the company 跟踪公司的绩效

  a newbenchmark suite 一套新(评估)标准

  standardized benchmarks to measure the performance of the company 用规范的标准来评估公司的绩效

  the company’s annual report 公司的年度报告

  the company’s data put into charts and graphs 用图表显示公司数据

  key performance indications include: profits, turnover, share price, sales volume, dividend, etc. 衡量绩效的主要指标包括:利润,营业额,股价,销售量,红利等

    关于股票跌涨的常用表达有:

  shoot up 猛涨

  shares peak at 股价达到高点

  the pricecollapses 股价崩盘

  the price falls/goes down 股票下跌

  shares recover 股价回升

  go into steady decline 股价稳步下跌

  share price is marginally up 股价微升

  share are up slightly by 1.3 pence 股票上升1.3便士

  Annual reports 年度报告

  Speaking: which company has the best results? Which has the worst?

   比较上述哪家公司的绩效最好?那家最差?

   参考答案

  The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years.

   For D, trading profit fell by 7%; however, as the company was able to spend £4.8 on an acquisition, we assume profits were still reasonable. On the other hand, A made losses that were only almost balanced by gains from cost savings. Therefore, A seems to have the worst results.

   口语练习

  Work in pairs. Your company has a large cash surplus and wants to invest in shares. Loot at the information about Ramsden Breweries plc and Bute Chemicals plc. Which company would you invest in?

   你的公司拥有大量的盈余现金,想投资股票。看下列两家上市公司:拉姆斯登啤酒有限公司和比特化工股份有限公司的相关情况,你打算投资哪家公司?

   参考词汇和表达:

  factors to consider when making investment options 选择投资时需要考虑的因素

  yield the desired level of profits 到达预期利润水平

  with limited export performance 出口业绩有限

  smaller scale industry adds to the flexibility 规模小的企业更有灵活性

  an industry with clear growth potential, particularly in export markets明显有发展潜力的工业,特别是在出口市场上。

  the restructuring programme would deliver the company’s performance improvement 重组计划将提高该公司的绩效

  the consolidation strategy increase its investment and bring in greater operating margins. 合并策略将增加其实投资,带来更大的经营利润

   写作训练

  Write a 120-140 word report comparing the two companies and recommending the most suitable investment. Before you write, think carefully about the following.

   How many parts will the report have?

   What heading will each part have?

   What information will each part contain?

   写一份120-140字的报告,对上述两家公司进行比较,并推荐最适合投资的一家公司。写之前,先考虑以下各点。

   报告应该又几个部分组成

   各个部分的标题是什么

   各个部分应该包含那些信息

   参考例文

  Ramsden Breweries and Bute Chemicals: investment potential.

   Introduction

   This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.

   Ramsden

   The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.

   Bute

   Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.

   Conclusion

   Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.

   Recommendation

   We would recommend investment in Ramsden Breweries.